If ten years from now your business is the same as it is today, you will probably be out of business.  This is the challenge of 2020 Vision, a pioneering work that addresses one of the most pressing problems in business today: how to survive and succeed in tomorrow's economy.  Bold and incisive, the book looks ahead to the decades in the next century when our lives and businesses will be completely transformed by information and biotechnology.

Computers and telecommunications are reshaping the basic structure of American enterprise, and any competitive business must utilize the new technology either to improve its products and services or to create entirely new ones.  You can't just do the same thing better.  To be truly competitive you have to do something fundamentally different, and in the process, your business will have to be totally transformed.  2020 Vision defines the realities American enterprise can expect in the next thirty years and explains how to revitalize your business to keep pace.

In certain enlightened businesses, this revitalization has already begun.  Consider TV Guide, a program listing publication that is worth more than any of the other major broadcast networks.  Or the Official Airlines Guide (OAG), a list of monthly flight schedules, worth more than most airlines.  Both of these publications capture, process, and recycle information to turbocharge their operations, and have become more valuable than many of the operations from which the information was generated in the first place.

2020 Vision shows you how to find the turbocharger in your own business and use it to gain the competitive edge.  It also outlines the techniques of management and organization that will re-energize your business and even lead to the evolution of a new generation of profitable enterprises.  The techniques described in the book are being used by many leading companies, and the book is filled with fascinating examples of how farsighted business managers are putting new technologies to use.

2020 Vision is both an intellectual challenge and a call to action.  The book is a solid practical guide for business people and managers who must look and plan ahead.  Here are the risks and rewards, the lessons to be learned and applied in the coming decades, if our nation's businesses are to survive and prosper.